How to strengthen your brand presence on Instagram

Breaking Barriers was launched in 2015 as a resource and inspiration hub for women who want to connect with each other, to collaborate and grow.

Amidst the COVID-19 scenario, join us virtually, at #BreakingBarriers Talks, a series of enriching, highly practical talks by speakers who are experts in their fields.

In this 90-minute session, join us with Akathma Devi, Social Media Marketing Coach, talk about strengthening your brand presence on Instagram. At the end of the session you would: ​

• Understand Instagram in terms of technology and psychology
• Be able to define your objectives and target audience on Instagram
• Know how to use the power of stories
• Understand storytelling formats for your content
• Grasp major KPIs to focus on analytics and tools to work with Instagram. ​

This session includes a live exercise where we will work through a real-life Instagram related challenge, using a worksheet.

Bonus! Post the session, you will receive a social calendar to help you get going right away! ​

About the speaker:​

With her interest in businesses, AD attended Management Program For Women Entrepreneurs in IIM Bangalore. She opened her eCommerce website to sell Telugu(regional language) books online within 2 months. Started off with 2500 books and her journey with digital marketing and entrepreneurship began.

in Bangalore, she also worked for a startup English Magazine, supporting them in SEO, SEM, Social Networks. She also worked for IBM as a social media business manager for its then newly launched product Pure Systems (cloud-based servers). And then worked for a gaming studio, marketing their mobile games on social media venues.

As a social media coach today, she takes up social media management from busy business owners and helps them focus on other jobs of their business. She takes the complete responsibility of goal setting, connecting the intangible analytics to tangible goals, identifying the target audience, content marketing, analyze, restrategize, and show the results.